Branding & Design

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Branding requires creating a name, symbol or design that identifies and differentiates a product from other products.

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. ... There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

Branding is about developing a company's brand, including name, identity system and messaging platform. These aspects will lead to the development of a "brand message", applied to marketing campaigns. A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors. A branding strategist allows organizations to gain competitive advantage, define a coherent brand communication strategy, and to reach the target market and expand it.

“When people use your brand name as a verb, that is remarkable.” – Meg Whitman

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Did You Know: Consistent branding across all digital channels increases revenue by 23%?

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