Content Writing & Strategy

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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy.

"Content marketing means a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." - James O'Brien

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Did you know: Investing as little as six hours a week into content marketing was enough for 91% of marketers to claim an increase in web traffic?

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