Email Marketing

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Email marketing involves sending an email solely to communicate a promotional message.

Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.

Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.

"A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed." 
Ramsay Leimenstoll

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Did you know: Email marketing is one of the most effective digital marketing channels that can give businesses and ROI of up to 4,300%?

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