Marketing Copywriting

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Marketing copywriters create persuasive writing to promote the sale of a business' product or service.

Copy is written material, in contrast to photographs or other elements of layout, in contents such as magazines, advertising, and books. In advertising, web marketing and similar fields, copy refers to the output of copywriters, who are employed to write material that encourages consumers to buy goods or services.

Marketing copywriters create persuasive writing to promote the sale of a business' product or service. Poor copywriting can be the downfall of even the best blogs and websites. Copywriting is persuasive, compelling, and still attracts search engines. Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

"It's useless to be a business unless you can sell what you offer." - Don Draper

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Did you know: Copywriting is a call-to-action, but on a bigger scale: Copywriters get people to feel, think, or respond — or, ideally, to Google the slogan or brand to learn more about the campaign. 

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