Online Reviews & Reputation

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Reputation management refers to the influencing and controlling of an individual's or group's reputation.

Online reputation management focuses on the management of product and service search results within the digital space.

Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being the role of consumers in any organisation and the cognisance of how much if ignored these perceptions may harm a company's performance at any time of the year, a risk no entrepreneur or company executive can afford.

“Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation.” 
― Stacey Kehoe

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Did you know: 91% of consumers say they trust online reviews as much as personal recommendations.

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